APATHY GLAM MANIFESTO…

Apathy glam is apathetic only in name, it is super-energetic in practice.
Apathy glam is an atrophy of skill/ambition/aspiration as product, and revels in the mess it creates, results in and produces.
Apathy glam is pure aspiration but is realistic about having the time to acquire skills necessary to do things properly.
Apathy glam is resourceful and resource-less, it is improvised on every level.
Apathy glam is a pursuit of the fabulous in the everyday.
Apathy glam embraces the wonder of dissonance and contrasts and colour, and marvels as it watches itself getting everything wrong.
Apathy glam is a style, an aesthetic and a cult; it is a vague, improperly reasoned or researched conglomeration of ideas and approaches and frames/phrases.
Apathy glam is an enthusiastic step sideways, open to the unknown and unknowing; so far from perfection it doesn’t pretend to take itself seriously.
Apathy glam is a moving contradiction, trying to make something from too many things, shamelessly adding more shine and visual noise to the world, but without the aim to create so much as a ripple in a puddle.
Apathy glam is made to be inhabited, being seen to is a privilege it probably isn’t worthy of.
Apathy glam is an attempt at making the glamorous/fabulous available to everyone in the everyday, regardless of how limited their resources (time/money/energy/ability) may be.
Apathy glam is a grotesque smile in the face of cynicism and irony.
Apathy glam probably is, or could be, more than this. But it doesn’t really matter. And it doesn’t really care.

Petra Dish (2018)